Marketing Consultant/Art Director | Self Employed 2011 - present

  • Work independently and consult with clients to achieve their marketing goals, via research, collaboration, design, development and budgeting for proposed projects

  • Design and create marketing materials including; branding, point of purchase elements, advertising, packaging, brochures, catalogues, web sites and web site ads

  • Manage and coordinate all aspects of asset production and execution

  • Proofread and approve artwork for clients before production

 

  • Clients included; Moen, Gardena, Uponor, Roxul, Moose Winooski's, Best Western, Tourism Brantford, Bravozulu Aviation

Senior Designer/Art Director | Cober Solutions 2010 - 2011

  • Lead creative designer managing the clients and the transition of all creative services migrating from Allprint to Cober

  • Supervised and approved production of all artwork under my portfolio of clients including; art direction, managing projects timelines, budgets and out-of-house services 

  • Provided creative services including; attend sales calls, make presentations, suppling quotes, design, develop and present creative concepts

  • Offered a full-suite of design services to achieve client marketing strategies

  • Clients included; Moen, Gardena, Home Hardware, Janes Foods, St. Mary's Hospital Foundation, Melnor, Mirolin, Uponor, Moose Winooski's, KW Chamber of Commerce, Toyota, Ornamental Mouldings

Art Director/Creative Director | Allprint Ainsworth Associates 2000 - 2010

  • Managed and lead a full creative design studio with a staff of six, responsibilities included; hiring, training, mentoring, scheduling, executing performance evaluations of staff and manage all aspects of project production

 

  • Researched, proposed, budgeted, implemented and staffed an in-house photography studio as well 

    as sourced and art directed outside photography 

 

  • Consulted with clients, researched, collaborated, designed, developed and presented 

    creative ideas with appropriate quotes and budgets for proposed projects

 

  • Acquire and coordinate out-of-house services i.e.: photography, 

    web services, copywriting, translations etc.

 

  • Full creative suite offering included; brand development, 

    logo design & branding, web design, photography, 

    copywriting, image rendering & manipulation, 

    brochure & catalogue design, package & display design, 

    direct mail programs and prototype development

 

  • Clients included; General Electric, Panasonic, Moen, 

    Gardena, Home Hardware, Uponor, Janes Foods, 

    St. Mary's Hospital Foundation, Melnor, Bayer, Mirolin, 

    Gray Tools, Moose Winooski's, KW Chamber 

    of Commerce, Second Cup, University of Waterloo, 

    Ornamental Mouldings

Senior Designer | Thompson Printing 1987 - 2000

  • Progressed from a Production Artist to Senior Designer

 

  • Designed and executed production of artwork 

    for commercial sheet-fed printing and 

    supervised art department

 

  • Clients included; Spinrite, NHL Yearbook, CFL, 

    NFL Promotions, Mirolin, Home Hardware, Melnor

Responsibilities and duties preformed (but not limited to)

  • Hiring, training, mentorship, leading and performance evaluation of staff

  • Manage design team including photography studio (scheduling)

  • Attend sales calls and make presentations

  • Review, assess and provide quotes and budgets for projects

  • Research, collaborate, design and present creative concepts

  • Manage all aspects of asset production and execution (from order to delivery)

  • Photograph products and art direct photography

  • Acquire out-of-house services i.e.: photography, copywriting, translations etc.

  • Write, edit and proofread copy

  • Supervise and approve production of all artwork

  • Attend and sign-off on press approvals

wyliechris@rogers.com  •  1 519 302 0366